John "Big John" began PFI out of the back of his car–selling imported olives and feta cheese to Greek restaurants. As a product of Seattle's "Garlic Gulch"
neighborhood, he soon added Italian products to his assortment of specialty food products.
Before long, there was such a great demand from the public for Big John's products that he began to open once a week to satisfy retail customers. Every
Saturday customers would line up outside the shop and be waited on by the Croce family.
Today, Big John's PFI is in the SODO / International district of Seattle and continues to act as a place for people around the area to find specialty
food products to enjoy.